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Tactile varnish
Packaging that delivers emotions
Visual impression is no longer enough
Consumers are used to choosing products based on the appearance of the packaging. However, nowadays, when design and printing quality are at a high level for almost all manufacturers, additional elements and points of influence are needed to stand out from the competition.
Tactile effect
The combination of matte and glossy textures in the packaging enhances the impression by creating tactile contrast. The use of lacquered textures allows you to address the consumer with the necessary emotional "sparkle" without changing the design or functionality of the packaging.
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